Jeff and Mindy are visionaries and pioneers in the bodybuilding and fitness industry, and their list of accomplishments is impressive. Their illustrious career began over 25 years as they created the World Natural Sports Organization, founded the FAME agency, produced the FAME World Tour, and published FAME Magazine.Their commitment to revolutionize the unhealthy bodybuilding industry of the early 2000's lead to the creation of the "Fitness Model" industry, and debuted at their FAME events, the largest fitness consumer shows in the world. The FAME world Tour became a destination event for the fitness and wellness industry, attracting enthusiasts from around the world.
As a result of their commitment to establishing a healthy fitness mindset, people from all backgrounds, experience levels, age groups and ethnicities successfully transformed into bodybuilders, models, athletes. Many went on to become cover models, sponsored athletes, world champions, business owners, coaches, trainers and even celebrities. Reflecting on their FAME success, they noticed that looking like a superhero didn't always mean feeling like one. Becoming an artist to your physique, while commendable, does not mean you are happy, healthful, confident, nor a fitness expert.
Guided by a vision, Jeff and Mindy re-set their sights on inspiring continuous change in the fitness industry and initiated the BodyPROUD and Rethink FIT movements that continue to drive the fitness industry's awareness.Today Jeff and Mindy use their life's experiences, wisdom and insights to strategically people with pathways to help themselves, each other and their communities to love better how they think, feel, act, look and dream. Jeff and Mindy are also available for coaching.
The Rethink Fit Initiative is managed by FAME Media Group Inc.
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