Behind-the-scenes

Uniting as a community of support — calling all wellness leaders, empowerment specialists, innovators and experts — to help redefine fit because it goes beyond appearance, and must include mental, emotional, spiritual, functional, social and financial wellness too. 

Together we can help anyone love better how they think, feel, act, look, aspire and dream,. And in the process, through lived experiences — by way of games, challenges & contests — we get to vet and discover products, services, methods and modalities that work (and who they work for).

The Rethink FiT Initiative is a not-for-profit venture aimed at giving back to the players and communities in need. All players have the opportunity to play for free. Those who have good experiences and are appreciative of their gains are invited to contribute financially or by way of value exchange.   Contribute now. 

Jeffrey Kippel and Mindy Blackstien are influencers of influencers. That is because they hosted hundreds of events globally, produced top rated TV shows, published international magazines and provided pathways and platforms for fitness enthusiasts around the world. They founded the World Natural Sports Organization, the FAME World Tour, FAME Magazine, the FAME Agency, Fit Connections and the BodyPROUD movement. From this, they helped create a niche industry, while working with people who become industry icons, innovators and influencers. They witnessed firsthand how looking like a superhero does not mean you feel like one. So Jeffrey and Mindy set there sights on improving that.  For over a decade they researched ways to fill voids and course correct the elements they came to recognize were lacking.  The result is a 10 year stint of strategic relationships, mentorship from some of the world’s best, and a system to help people rethink FiT so that not only can they become an artist to their physique (for those who choose), they can also come to LOVE how they think, act and feel.   

The first glimpse of the Rethink FiT initiative came about in 2008  in Florida. This is where Jeffrey & Mindy experimented with the BodyPROUD Showcase, an event where international fitness models and bodybuilding professionals stepped on stage to share their stories of  obstacles overcome, transformation and triumph. Tears were shed. The whole audiorium was overcome with emotions. As a result, competitors stopped comparing and Instead became each other’s cheerleaders & friends, celebrating successes, including their own. This led to a vision of a multi-tiered system — the Rethink FiT initiative — to enable, encourage, recognize & reward others to do the same. 

This is made up of members of the Inner Circle as well as those who are experts in their field: Eric Vengroff, who founded CARP and ran their not-for-profit venture; John Acunto, who is the president of The Social Universe and is a voting member of the Grammy’s; Lisa Meller,  a liaison for wellness retreats worldwide (and a champion diver); Hilton Milan who is a venture capitalist and wellness leader for those with disabilities; Casey Combden who created the Human Potential Life Map and has spoken to auditoriums of up to 70,000; Sandra Francisco who helped corporations get ahead and now offers similar services for budding entrepreneurs; Steven Argintaru who has experience working at TSN as the Senior Producer of Sports Centre for 25 years; Dr Dori, ND the Naturopathic Doctor from familynaturopathy.ca who can help anyone optimize their personal health, wellness and vitality safely; Jeffrey Kippel, the author of The Ridiculous Adventures of Serbinand and pioneer of the bodybuilding and fitness industry; and Mindy Heather Blackstien, who sits on the advisory board for The Social Universe (Tsu) social media app that pays people for uploading content, and helped launch the Fitness Model industry.